Women's health apps — cycle tracking, fertility, menopause symptom management, perimenopause planning — saw explosive growth in 2024-2025. Increased investment, increased adoption, and increased medical legitimacy compared to earlier years.
What's driving the boom
Underserved market finally getting attention. Investor recognition of growth potential. Women explicitly seeking health information tailored to their bodies after decades of generic 'gender-neutral' medical advice that wasn't.
Where caution applies
Data privacy concerns (cycle tracking apps and post-Roe US legal exposure). Quality and evidence varies widely between apps. Some apps oversell capabilities.
Useful UK options: Flo, Clue, Glow, Balance (menopause), Stardust. Read privacy policies; understand what data is shared.